Lingerie is an essential part of women’s clothing that has evolved significantly over the years. From simple corsets and girdles to modern-day lingerie that includes bras, panties, and shapewear, the lingerie industry has come a long way. In this blog, we will take a closer look at the evolution of lingerie brands, from Victoria’s Secret to Savage X Fenty, and how they have influenced the lingerie industry.

Victoria’s Secret:

Victoria’s Secret is one of the most well-known lingerie brands in the world, founded in 1977 by Roy Raymond. The brand gained popularity in the 1980s and 1990s for its lingerie fashion shows and catalogs featuring supermodels. Victoria’s Secret focused on creating sexy, feminine lingerie with a wide range of colors and styles. The brand’s marketing campaigns featured an idealized version of beauty, which attracted criticism over the years. Despite this, Victoria’s Secret remained a dominant player in the lingerie industry for several decades.

Calvin Klein:

Calvin Klein, founded in 1968, started as a clothing brand but quickly expanded into the lingerie market. The brand’s lingerie focused on minimalist designs and a sleek aesthetic. Calvin Klein’s famous “Obsession” campaign featuring Kate Moss in 1993 helped establish the brand’s sexy yet minimalist image.

La Perla:

La Perla, founded in 1954 by Ada Masotti, is an Italian lingerie brand that revolutionized the lingerie industry by introducing luxury lingerie to the market. La Perla’s lingerie was known for its high-quality materials and intricate designs. The brand’s lingerie was sold at premium prices, and its success led to the establishment of many other luxury lingerie brands.

Agent Provocateur:

Agent Provocateur, founded in 1994 by Joseph Corré and Serena Rees, is a British lingerie brand that aimed to challenge the traditional perception of lingerie. The brand’s lingerie was designed to be provocative and empowering, using bold colors and daring designs. Agent Provocateur’s marketing campaigns also challenged traditional notions of beauty by featuring models of diverse ages and sizes.

Savage X Fenty:

Savage X Fenty, founded in 2018 by Rihanna, is a relatively new lingerie brand that has quickly gained popularity. The brand’s lingerie is designed to be inclusive, with a wide range of sizes and styles to suit all body types. Savage X Fenty’s marketing campaigns feature models of diverse sizes, shapes, and skin tones, challenging the traditional perception of beauty.

Aerie:

Aerie, founded in 2006, is an American lingerie brand that focuses on empowering women by promoting body positivity and self-love. Aerie’s lingerie is designed to be comfortable, with a wide range of sizes and styles to suit all body types. The brand’s marketing campaigns feature models of diverse sizes and shapes, with no airbrushing or retouching of photos.

ThirdLove:

ThirdLove, founded in 2013, is an American lingerie brand that focuses on using technology to create the perfect fit. The brand’s lingerie is designed to be comfortable and supportive, with a wide range of sizes and styles to suit all body types. ThirdLove’s Fit Finder quiz helps women find their perfect bra size, and the brand’s marketing campaigns feature models of diverse sizes and shapes.

Nubian Skin:

Nubian Skin, founded in 2014 by Ade Hassan, is a British lingerie brand that focuses on creating nude lingerie for women of color. The brand’s lingerie is designed to match a range of skin tones, providing a wider range of options for women of color. Nubian Skin’s marketing campaigns feature models of diverse skin tones, challenging the traditional perception of beauty.

Playful Promises:

Playful Promises, founded in 2004, is a British lingerie brand that focuses on creating playful, quirky lingerie with a vintage-inspired aesthetic. The brand’s lingerie features unique designs and prints, with a wide range of sizes and styles to suit all body types. Playful Promises’ marketing campaigns feature models of diverse sizes and shapes, with a fun and lighthearted approach to lingerie.

In conclusion, the evolution of lingerie brands has seen a shift from traditional notions of beauty and an emphasis on creating sexy lingerie to a more inclusive and empowering approach. Brands like Victoria’s Secret and Calvin Klein have paved the way for luxury and minimalist lingerie, while newer brands like Savage X Fenty and Aerie focus on promoting body positivity and self-love. It’s clear that the lingerie industry has come a long way, and we can expect to see even more diversity and inclusivity in the future.